Live at #IABMixx: Realizing the digital video opportunity
“Video is exploding.” That statement by Facebook’s Sheryl Sandberg during her opening remarks at the Interactive Advertising Bureau’s MIXX Conference sums up the sentiment among publishers and...
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Advertising Leadership Series: Q-and-A with 4A’s CMO Alison Fahey
SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA. In the first post of the series, 4A’s Chief Marketing Officer Alison Fahey, a former...
View ArticleLive at #IABMixx: Ad industry leaders join to fight fraud
The CEOs of three major advertising industry associations shared a stage on the second day of the Interactive Advertising Bureau’s MIXX Conference, using the occasion to announce a new accountability...
View ArticleLive at #SM2Innovation: Marketing lessons from potty training
Advertising Week covers a range of topics, but potty training may still seem like an unlikely one. Still, toddlers and diapers were all the buzz as day two of the Mobile Marketing Association’s SM2...
View ArticleAdvertising Leadership Series: Q-and-A with IAB VP Anna Bager
SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA. In the third post of the series, Interactive Advertising Bureau Vice President Anna...
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Advertising Leadership Series: Q-and-A with ANA CMO Duke Fanelli
SmartBrief, as part of its Advertising Leadership Series, is interviewing top executives at the 4A’s, IAB, MMA and ANA. In the fourth post of the series, Duke Fanelli, chief marketing officer at the...
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